In my last post, I started a discussion on how and where to start.

Copywriting needs to be looked at as part of your larger marketing picture so you need to look at many factors, not just one isolated marketing vehicle or project, when you are putting together your plan.

Exposure. Look at what kind of exposure you are looking for and how a particular vehicle can get you that exposure. For instance, a website or a blog are open and available for anyone, anywhere, any time, 24/7/365.

(more…)

Positioning yourself as an expert in the VA field can be very good for business.

Can you call yourself an expert? Here’s a checklist to help you answer that question. You know you’re an expert when:

• You are informed and up-to-date when it comes to what’s going on in the Virtual Assistant field and related areas.

• You are ready, at a moment’s notice, to comment in writing and verbally on developments and trends in the VA field.

• You regularly read, listen to and follow news, blogs, websites, podcasts, portals and other news and information sources that cover topics relevant to the Virtual Assistant profession.

(more…)