I’ve gotten a few questions from Virtual Assistants recently about press kits. Your VA practice may be small, but you can still reap big benefits from a press kit, and I recommend that you put one together.

Typically, a press kit (and in this case, I am talking about an e-version, usually as a pdf) consists of information about your business, such as:

• Your bio
• A company backgrounder (description)
• A few press releases that you’ve distributed about your VA company
• Any articles about your VA business that have appeared in periodicals and/or online
• A Q&A about your niche, your expertise, your particular services, etc.
• A cover letter that explains what’s in the kit

Ideally, the pdf will have your VA company name, logo and tagline on each page (I usually put these in the header of every page).

Press kits can be:

• E-mailed to prospects to introduce your Virtual Assistant company
• Given away (in print format) at trade shows and networking events as a reminder of your business (or e-mailed after)
• Sent to local media to make them aware of your VA business and position you as an expert in your field