I’ve noticed that a lot of small business owners, including many Virtual Assistants, overlook press releases when preparing their marketing efforts. Or, they employ press releases but not, in my opinion, properly.

Yes, a press release is a great way to build awareness for your VA practice – and if you write it yourself, it’ll cost you nothing. But that doesn’t mean it can and should be about anything.

Whenever there’s news about your business, there’s an opportunity to distribute a press release. The challenge is to get it published and read. For that you need a hook. Just like it sounds, a hook is meant to get the reader’s attention and pull them into reading the release.

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