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Copywriting: What Is It, And
Why Should You Care? (Part 2 of 2) »


Copywriting: What Is It, And
Why Should You Care? (Part 1 of 2)

As a Virtual Assistant, you’re called upon to perform a variety of tasks for your clients: everything and anything from typing documents, answering phone calls, responding to e-mail and making travel arrangements to more involved tasks and strategies related to marketing, P.R./publicity, social media, affiliate programs and joint ventures.

So, how and where does copywriting fit into the mix? And, while we’re at it, what is copywriting, exactly?

Copywriting is:

•  The creation of copy (text), particularly for advertising and marketing materials including print, web, audio, visual and other marketing media.

• Typically intended to prompt readers to take action, whether it is to buy, to subscribe, to register or simply to agree.

• Not to be confused with copyrighting, the term for legally protecting a literary, musical, dramatic or artistic work (and an area best navigated by attorneys).

As a Virtual Assistant, understanding copywriting is important for two key reasons:

1. You need to promote your VA business, and ideally you want (need) to be able to write effective copy for your own website, brochure and other marketing materials.

2. Offering copywriting as a service for your clients can provide an additional revenue stream for your Virtual Assistant business – and will help you help them succeed and grow in new and effective ways.

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This entry was posted on Sunday, July 6th, 2008 at 1:28 pm and is filed under DIY(Do-It-Yourself), Marketing, copywriting. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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